7th Columnist

Halo 3 Premiere IMAX London
September 27, 2007, 4:03 pm
Filed under: Campaign, Gaming, Halo, Halo 3, Multiplayer, News, premiere

I was lucky enough to get along to the Halo 3 premiere this week at the IMAX cinema in London. Naturally I went along, camera in hand to capture the occasion for you guys.

First of all, I’d like to stress just how cold it was… like, real cold. It was a miserable day. We were told to make our way to the event for 4 0’clock for registration, which many of us did – only to be left waiting outside in the rain until nearly 7pm as various stars waltzed down the red carpet into the event. Stars (and sometimes I use that so lightly you can barely feel it) including: Pharrell Williams, Kimberly Stewart, Chantelle (yes, of Big Brother psuedo-fame) , Christian Slater and more were in attendance, all of which were briefly interviewed by the media and managed to give embarrassingly uneducated answers to the floods of video game related questions being flung at them.

Once they were all inside, we were allowed to enter. Divided into two groups, Red and Blue (of course) we made our way into the auditorium to watch the show. Hosted by Iain Lee, we were treated showings of the ‘Believe’ Ads on the big screen and a demonstration of co-operative play and saved films by none other than Joe Tung and Lee Wilson of Bungie. Watch it for yourself below.

Afterwards via Xbox Live, we got to watch Pharrell Williams and a competition winner from MySpace battle it out (Rumble Rockets style) with a few more celebs scattered accross Europe. These included Carmen Electra and LL Cool J. It was horrible to watch. Is moving in a virtual three-dimensional space really that difficult to get your head around? Apparently it is, once your salary goes over a certain amount.

Now I mentioned we were seperated into two teams. This was for the final part of the event. Selected at random, two players from each side were invited up onto the stage to go head to head in a specially Forge-modified version of Epitaph – the winning side bagging copies of Halo 3 for their entire team. Again, with everyone new to the game, it was a mess. Better yet, the Red team were playing in blue armour and the Blue team in red – just to confuse things further. We won though, which was ace for us, but not so good for the Blues (I’ve never seen so many nervous faces) and Microsoft later revealed that everyone would get a copy of the game that night. Good sports.

We were then ushered out of the auditorium back downstairs for a mingle, with free beer and demo pods with multiplayer games running for a few hours to finish the night with a bang. There was also a gallery of images from the Halo 3 Diorama down there, all of which looked fantastic. I managed to snap some ropey shots. Apologies for the reflections.

Finally, I caught up with Joe and Lee of Bungie and chatted to them for a while, showing them my 7th Column tattoo and discussing our favourite Halo moments from the series. They were great guys, and threw me a whole load of Bungie tees, signed my press pass and posed for a couple of photos.

On our way out we were handed a copy of the game and an almost too cool to wear Halo 3 t-shirt.

So, aside from the odd blunder here and there, the waiting in the cold and the abysmal skillz of the celebrities in-game, it was a brilliant night – especially for us here in the UK, where we normally miss out on this sort of thing.

Thank you Microsoft, thank you Bungie, thank you all.


7 Comments so far
Leave a comment

The winner of the myspace compo is called Mark Webb and thats me. lol. I had a great time and glad you did too

Comment by Mark Webb

I wish I could have been there. nz never gets anything cool, but then again we were the first country to get the game.

Comment by D-thunda

I know some people didn’t like how dark the first level was… The game still seems really awesome though.

I wouldn’t be too awfully upset if I had that imax screen. May I have it?

Comment by Halo 3 Blogger


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Comment by name

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Comment by get ex back book

You are a true artistic genius! The mutli-functionality of this piece is putting me into awe. You have really swept me away! Super job!

Comment by Doloris Hanna

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