A new top story has been posted over at Bungie.net – now that the countdown timer and letter from Harold Ryan have been taken down – detailing once again the situation regarding their missing E3 announcement.
Very little information is given as to why exactly things unfolded the way they did (we may never know the complete in’s and out’s), but the guys do clarify once and for all that the tragic events that have taken place this E3 are deadly serious, and that those still hoping for a surprise announcement from the studio before the week’s end, will be sadly disappointed.
Included in the article is a short but sweet FAQ answering some of the more common questions currently doing the rounds in the community regarding the cancellation:
1. OMG! The announce was posted at 7! This is all part of the plan.
The news was broken to us shortly before 7 p.m. and we decided to keep with tradition to make a clean break.
2. Why leave the splash page up if it’s not happening?
We left the splash page up for the folks who didn’t see the message or were planning on tuning in the following morning before the news vanished into Bungie.net’s ether.
3. But Harold Ryan is only a TESTER this has to be fake!
Harold was a tester, but assumed the position of President a while ago. Crazy Wiki’s and their misinformation.
We’re also told of a couple of Bungie-flavoured treats that were scheduled to debut alongside the announcement, in the shape of a new Bungie Podcast and a special E3 Mockumentary entitled ‘Living the Dream’. Unfortunately, while the podcast has been temporarily shelved until the studio is given the go ahead to make the planned reveal, the E3 video apparently “cannot be salvaged at this time”.
Living the dream eh? After all the Superintendent’s teasing messages telling us to ‘EXPECT DELAYS‘ and ‘REMAIN CALM‘, here at 7th Columnist we’re not sure we can handle any more irony.
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7th Columnist 
Hey 7th, what if the delays and cancelation were a publicity stunt by bungie to get people hyped about Halo 4, just a guess.
Comment by Master Tricks July 18, 2008 @ 2:54 pmI wonder why they went with 7pm
Comment by Jones July 30, 2008 @ 3:11 pmThey went with 7:00pm because 7 is bungie’s special number.
F0r 7ru7h!
-Parch
Comment by Parch September 13, 2008 @ 9:30 pmThank you for some other fantastic article. Where else may anyone get that type of information in such a perfect approach of writing? I have a presentation next week, and I am on the look for such information.
Comment by pro flight sim August 8, 2011 @ 9:55 pm